Local search is the use of specialized Internet search engines that allow users (potential customers) to submit geographically constrained searches (entering your city or zip code) against a structured database of local business listings (your company). In other words, a Local Search is one where a user can search for a “what” “where” – plumber in Denville, NJ – Urgent Care (in zip) 07834.
Why is this of interest to a local business? This is how your customers search for companies like yours. 20% of all searches performed from a PC are “Local Searches” FORTY percent of all searches from smartphones are “Local Searches” (and some analysts say that over 55% of local search clicks – turn into calls.
Are you findable?