The value of the ease in which a consumer can find your business online is indisputable. Most media such as radio & TV or Yellow Pages are declining in viewership where incidence of consumers searching the Internet for local products and services is still growing. There are an untold number of articles, tutorials or whitepapers available to help a company become more findable, here are four foundational areas to be sure to address when working to increase your online visibility:
1. You need to identify yourself
2. You gotta get right with Google
3. You gotta fix your website
4. You gotta socialize